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cover the night: #kony2012 and the challenge of activism

Disclaimer: The views expressed on this blog are my own and do not reflect the opinions or policies of any group or organisation, including my employers, unless otherwise stated.

As with my original post about #Kony2012, I write this post with a fair amount of trepidation since I learned from that episode just how emotional this topic can be. My aim here is merely to reflect on what we can learn from the ‘Cover the Night‘ event, not to criticise it, and I will attempt to be as sensitive as I can. For this reason I will not be commenting on the content of the Kony campaign; in any case I have done that previously.

The first thing to note is that the Cover the Night event was highly successful, at least in relation to Invisible Children’s initial expectations prior to the release of Kony 2012.

These expectations included that half a million people would watch Kony 2012. However given that the video became the most successful social media campaign to date, with over 100 million views, the results embodied in Cover the Night were quite disappointing. In my hometown of Sydney 19,000 people clicked on ‘attending’ for the Cover the Night Facebook event, though one report claims only 25 or so people were present at Martin Place, the event’s main centre.

That is not to say it’s all over. The campaign has not ended just because IC’s main event has passed by; there is still the opportunity for further advocacy. However judging by the take-up rate of Cover the Night this seems unlikely.

This is not a reflection of Invisible Children so much as the current state of popular activism; Invisible Children is merely the most publicised instance of the difficulty in translating social media popularity to on-the-ground work. Indeed, many I know who shared the Kony video and criticised those offering a critique stayed home on Saturday night… This isĀ not a problem with IC, but the state of young generations (of which I am part).

So what have we learned from this episode?

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