Disclaimer: The views expressed on this blog are my own and do not reflect the opinions or policies of any group or organisation, including my employers, unless otherwise stated.
As with my original post about #Kony2012, I write this post with a fair amount of trepidation since I learned from that episode just how emotional this topic can be. My aim here is merely to reflect on what we can learn from the ‘Cover the Night‘ event, not to criticise it, and I will attempt to be as sensitive as I can. For this reason I will not be commenting on the content of the Kony campaign; in any case I have done that previously.
These expectations included that half a million people would watch Kony 2012. However given that the video became the most successful social media campaign to date, with over 100 million views, the results embodied in Cover the Night were quite disappointing. In my hometown of Sydney 19,000 people clicked on ‘attending’ for the Cover the Night Facebook event, though one report claims only 25 or so people were present at Martin Place, the event’s main centre.
That is not to say it’s all over. The campaign has not ended just because IC’s main event has passed by; there is still the opportunity for further advocacy. However judging by the take-up rate of Cover the Night this seems unlikely.
This is not a reflection of Invisible Children so much as the current state of popular activism; Invisible Children is merely the most publicised instance of the difficulty in translating social media popularity to on-the-ground work. Indeed, many I know who shared the Kony video and criticised those offering a critique stayed home on Saturday night… This is not a problem with IC, but the state of young generations (of which I am part).
So what have we learned from this episode?
Whether you are for, against or undecided on #Kony2012, no one would have expected to wake up to the news that one of the co-founders of the campaign, filmmaker Jason Russell, had been admitted to hospital for medical evaluation under odd circumstances.
The gleeful rants did not take long to fill the internet. Personal attacks against Russell in the aftermath of his breakdown are not hard to find as the wheels of social media turn, crushing anyone who falls in its midst.
Personally I find this both interesting and unfortunate. When #Kony2012 dropped I expressed my concerns about and overall disapproval of the campaign in a blog post which I eventually removed. One of the reasons for this removal was the personal attacks that I attracted, both from those I know and those I do not, for offering some considered cautions. I never made a personal attack against anybody involved with Invisible Children, and sought to stick to the actual issues involved. Unfortunately the same courtesy was not extended to me by some readers.
Of course I was by no means the only one offering critiques of #Kony2012. I was, however, disappointed by those whose critiques consisted solely of cruel personal jeers. Such critiques are not in any way relevant to the issues of #Kony2012 and reveal more about the authors than the targets. Read the rest of this entry